Social media isn’t optional anymore—it’s where buyers discover homes before they ever contact an agent . If used right, it can turn a single listing into hundreds (or thousands) of eyes—and multiple offers . Here’s how to do it effectively 👇 🎥 1. Focus on Video First (Not Just Photos) Static posts are fine—but video wins attention . What to post: 15–60 second home tours (Reels/TikTok) Walkthroughs with voiceover “POV: You live here” style clips 👉 Video helps buyers feel th